Intimacy matters in your brands’s relationships. To flourish, a brand must emotionally resonate with those it hopes will use its products.
From naming brands and forging identities, to signage and advertising campaigns, Shrimp Asia use a knowledge of local markets to develop winning brand strategies.
Our love affair and partnership with IHG goes back 30 years to the original Siam InterContinental Hotel in Bangkok. Since then we have been working with IHG as far afield as Amsterdam and Indonesia, Vietnam and India developing F&B concepts and marketing communication ideas for their brands… including ‘Brand in a Box’.
Shrimp Asia has been instrumental in developing the marketing and communication effort for Marriott brands in Thailand… JW Marriott, Renaissance, Marriott Resort & Spa and Courtyard by Marriott… for the past seven years.
We were responsible for the rebranding and overall signage scope of work for Mandarin Oriental Bangkok. With their high level of expectation, working with MOHG has always been an exciting challenge.
Shrimp Asia managed the launch of several Mövenpick properties throughout the Middle East handling F&B branding, pre-opening collateral and strategic marketing planning to establish the brand in the region. This included working for over 15 properties from Jordan to KSA to Qatar and the Emirates.
We have developed a number of F&B brands for Shangri-La throughout the S.E.Asia region over the past 10 years that have included Angelini’s in Hong Kong and Bangkok, Circles and HEAT in Manila, and the ‘2 brands’ – Satoo, Next2 and Tatu.
Raimon Land is Thailand’s leading property developer that appointed Shrimp Asia at its inception. We have worked with them since 1996 on a plethora of condominium projects that have included The Lakes, The Legend, The Lofts and 185 Rajadamri.
Shrimp Asia created wholly the brand name, brand ID and DNA of the Anantara Resorts & Spa brand.
We have worked intermittently over the years across a number of Accor brands – Sofitel, Novotel, Ibis – creating and developing F&B brands
A relatively recent addition to our portfolio, Grande Caribbean is a themed property development in Pattaya, Thailand and a proud addition to our portfolio.
This relatively new property development group has grown exponentially over the past year (2013) and we are now working with them on their new development, Mustique Wongamat Beach with regards branding and strategic marketing planning.